I didn’t watch the MTV Video Music Awards last night because I have taste in music and football was on. However this morning I was reading about the event and some of the backlash that host Russell Brand ran into last night because he made fun of the teen sensation Jonas Brother’s promise rings.
Now far be it from me to tell anyone how to live his or her life. If you want to wait until marriage to have sex, so be it. I don’t profess to know what is going to make you happy and what isn’t. However when it is used as part of a marketing mix for an artist… well then I have a problem. There is nothing worse than throwing the pledge of waiting until marriage into everything written about a budding star because the people behind them want the parents of their fans to feel safe about their kids desire for the artist. Whatever happened to parents loathing the artists their kids follow because their sexuality? You know this comment was made in the 50s, “Honey if you watch Elvis gyrate you may or may not get pregnant with Negro babies.”
Basically because Joe Jonas wears a promise ring you feel safe that your daughter won’t be attempting to ride a bedpost lubed up with Jonas Brothers branded KY Jelly. In your mind you hear promise ring and think “wholesome” and then move on with your life. The same goes for sexed up teenage female pop singers, you hear “waiting for marriage” and don’t think of them as strumpets but as powerful young female role models. “Look she is writhing around on that bed for Christ not to attract a male demographic.”
The problem is that nobody looks at this and calls it bullshit. This is just a marketing ploy to make parents feel safe about who their kid is paying attention to. The thing is this whole ploy blew up in one celebrity families face and is about to again.
Example Number One: The Simpson Family
The build up to the Jessica Simpson and Nick Lachey wedding was out of control a few years ago. There was a ton of press around their wedding and it ended up turning their relationship into a reality show based on their new marriage. During this buildup Simpson’s father, a former preacher, talked about a pledge his daughter had with God (and him) and that she was saving herself for marriage.
Now mind you this was all during the same time period that Christina Aguilera was dressing like a complete whore and Brittney Spears was dancing around with a snake on stage. Simpson was setting his daughter apart as a wholesome and God fearing pop singer that you could support along with your daughter.
Fast-forward a few years; she is divorced and jumping from guy to guy starring in a remake of the Duke of Hazzard with her in a skimpy outfit as a selling point.
Skip ahead a couple of years past that and his younger daughter is knocked up by a guy who she isn’t married to and is known for having huge pictures of his junk posted on the internet.
Whoops…. Looks like that bond with God is something you really don’t have to live up to huh?
Example Number Two: The Jonas Brothers
Now we have this teen trio that is all over the place. Girls’ crowd arenas, buy anything with their face plastered to it, and generally have taken boy band love to the highest degree.
You get pictures like the cover of Rolling Stone that gives girls the tinge of sexuality but nothing overt. You have Joe in the middle with his shirt being yanked down and a face that says, “I can’t wait to play Nintendo Wii and violate you anally.”
But your daughter’s lust for these boys is okay because they wear promise rings and are waiting for marriage. Like Simpson they have a father that is involved in religion to guide them (because that worked out so well in the previous case) and your girls are totally safe around them.
Of course this is all well and good until the truth comes out. When Miley Cyrus aka Hannah Montana’s cell phone was hacked a few weeks back one of the things that was discovered on it were sexually inappropriate messages and pictures exchanged between her and Nick Jonas (the youngest one). Other rumors have leaked out saying that the whole abstinence thing is a little flexible.
Now you have this incident at the Video Music Awards where the band said they were offended about the comments and even former American Idol winner Jordin Sparks made a comment saying, “I just wanna say, it’s not bad to wear a promise ring because not every guy and a girl wants to be a slut, OK?”
If you have sex you are a slut… Wow.
When did sex become the most vilified thing on the earth but lying about your chastity to sell a few albums became the more honorable way to go?